For Immediate Release
December 22, 2009, Fairfax, VA – Nationally-recognized legal marketing expert Ben Glass announces the official agenda for the popular “Great Legal Marketing” JumpStart 2010 Conference, to be held January 15-16, 2010, in the Washington, D.C. area.
As a result of strong pre-registration signups from attendees of Great Legal Marketing’s June Super Conference, JumpStart 2010 is close to selling out, which will mark the fifth consecutive sellout for GLM conference events.
During the two-day, information-packed JumpStart 2010 Conference, attendees will experience:
- The most comprehensive, information-packed Web marketing segments found at any lawyer marketing conference in the country. (Followed by the optional Internet Boot Camp, which dives even deeper into the key topics)
- The precise “game plan” (no matter what media you use) to get potential clients interested, convert them into clients, and keep them with you for a long time AND teach them exactly how to refer others to you.
- For experienced marketers or GLM conference alumni, Glass will be talking about the new cutting-edge ideas he’s using right now in his practice.
- The blueprint to becoming the most respected lawyer in your town — an absolute key in today’s marketplace.
- How to never make a mistake again when hiring.
- The chance to rub elbows with some of the absolute smartest, most successful attorneys in the country (along with plenty of opportunities to ask them exactly how they did it).
- Learning why you’re just throwing your marketing money away if you don’t have this going on back at the office.
- Discovering how and why the psychology of marketing is exactly like the psychology of jurors, and why that knowledge is an immediate game-changer for your practice.
JumpStart 2010 features some of the most advanced marketing techniques, strategies and ideas found in any lawyer marketing seminar or conference in the nation. Glass developed his effective and ethical marketing approach after years of trial and error and now teaches solo and small-firm attorneys his exact blueprint for success.
In addition to Ben Glass, scheduled speakers for JumpStart 2010 include:
- Rem Jackson, founder and CEO of Top Practices. Jackson has been guiding professionals, educators and business leaders as a coach and trainer for over 18 years and has a national reputation as a dynamic, entertaining and informative speaker.
- Tom Foster, founder and President of Foster Web Marketing. Foster is considered one of the nation’s leading experts on Web marketing, search engine optimization, converting website visitors into clients, and social media. Foster Web Marketing has designed and currently hosts websites for over 200 attorneys.
- Jay Henderson, the “Master of Hiring.” How to avoid the “new employee from hell” syndrome.
- Tim Seward- most lawyers are wasting tons of money with Google Adwords. Tim will fix that.
- Dr. Peter Wishnie- What lawyers can learn about systems management from a leading podiastrist.
For more information, including the complete agenda, or to register, go to GLMJumpStart2010.com or call Mairim at 703-591-9829.
The Great Legal Marketing Team will be discussing how it is that some lawyers are still buying marketing and spending time designing advertising with absolutely no plan in place.
Did you know that it can be as long as 7-12 months from the time someone enters your marketing funnel or first visits your website before they are ready to make a hiring decision?
Who is marketing to them in months 2-12?
Join us… the webinar is free. We’ll be promoting our January marketing event as well on the call so if you think that it’s somehow not “fair” that we offer a free webinar and then promote our seminar (yes, someone called to make THAT complaint last time) then just write a brief instead.
Anyway, register for the Great Legal Marketing webinar here.
South Carolina spent time, money and energy trying to shut down this TV ad:
It’s not your fault you were hurt on the job, but I know you’re afraid to file a job injury a job injury claim. You’re afraid your boss won’t believe you’re really hurt-or worse, that you’ll be fired. We’ll protect you against these threats-these accusations-and work to protect your job. I’m not an actor. I’m a lawyer. I’m [name of attorney.] Call me and we’ll get the benefits you deserve. The [name] law firm.
Find out what the South Carolina did to try to prove this ad was “deceptive” and ask yourself, could this happen in my state?
For most of the lawyers that I work with around the country their firm newsletter is the #2 marketing weapon in their toolbox. Most Great Legal Marketing members position well on the Internet and have a comprehensive funnel that markets to prospective clients well beyond the initial phone call.
What they are doing, on top of that, however, is they are using an interesting, readable, monthly newsletter. Unfortunately, most lawyer newsletters from non-GLM members are boring, canned and so dry they end up being used as cat litter.
We can fix that…we’ve just launched an attorney newsletter program that, on a monthly basis, provides you with a “Ben Glass style” firm newsletter. This isn’t for everyone and the BEST way to go about this is to write a monthly newsletter yourself, as I do each and every month, but for many, this will be the next best thing.
You can check out the Ben Glass/Great Legal Marketing “done for you” newsletter here.
It looks like the Connecticut state bar legal ethics chairperson wants to send five Connecticut attorneys to jail for participating in the Total Bankruptcy website. The grievance committee wants to charge these attorneys with a felony. Find out why I say this is legal ethics enforcement gone wild.
In a continuing effort to provide Virginia residents with useful information after an accident but before an attorney is hired I’ve launched “Before You Talk to the Adjuster.”
This site is on a very cool Wordpress Theme and is worth your study.
As the information about our next marketing conference (January 15, 16 in Northern Virginia) starts to hit the mailboxes we are getting calls about our coaching program. Our coaching members in a $1000 discount to are today attorney marketing seminar.
We’ve set up a special page that has all of the information about the program and a way for you to download the application. The program is by invitation only and is not for everyone. Whether or not it’s right for you however you might just want to look at the application to use it as a measurement against the state of your own law practice.
Information about Ben Glass’s Great Legal Marketing Coaching Program is here.
I interviewed Stephen Fairley the other day for my coaching program. He was marvelous and during the call I received several e-mails telling me how motivational the discussion was. One attorney wrote to tell me that she had been procrastinating writing her monthly newsletter and it never even finished her first issue. After hearing Stephen and I talk about the importance of both contacting and educating your raving fan base she started working on the newsletter as soon as the call ended.
Nothing is important in marketing a small law firm is staying in contact with those people who know you, like you, will refer others to you, and will talk about you. Attorneys make a huge mistake in assuming that just because they “did a good job” for a client that the client will remember them later. They won’t.
We recommend sending a newsletter at least once per month and “touching” your fan base inviting at least 15 to 17 times a year. Too hard?
My friend Dan Kennedy has a great quote in this month’s “No B.S. Marketing Newsletter.” The quote is attributed to motivational speaker Jim Rohm. I find this to be so true.
If we were to ask people why they feel the way they do about certain issues, we woudl proabbly discover that the reason why they FEEL the way they do is becuse they don’t really KNOW a great deal about those issues. Lacking all of the information, they form conclusions based on bits and pieces that have come their way (not that they sought). With their limited knowledge, they often make poor decisions about how things are. If they KNEW better, they would think better.
I see with with lawyers all the time. They dismiss marketing (or certain aspects of marketing) their practice without knowing a whole lot about what they are talking about. Maybe they’ve never actually run a law practice. Maybe they got burned by some marketing vulture. Who know?
Of course we cover the Internet. Extensively. From websites to Facebook to video to everything…. But not in the way that most who sell you websites teach it. My buddy, Tom Foster, has developed an absolutely amazing tool that allows any lawyer with half a brain to become an Internet publishing empire. If you didn’t know, that’s real important.
And, while we can teach you how to drive tons and tons of traffic to your website(s) and blog(s) (note the use of the plural here) all that traffic is for naught if it doesn’t eventually turn into paying clients. After all, you can’t take “visitor count” to the bank and get a receipt for it, can you? Don’t believe me? Google “Best Attorney Websites” and look around at some of Tom’s work. While many (but not all, believe me) web developers have figured out how to get on the first page of Google without paying those exorbitant “pay per click” charges Tom is the only one I’ve seen who is able to help lawyers develop the message that tells potential clients “you have arrived at the right place, stick around.”
Again, we reject the thought of the majority. We reject websites with scenes of courthouses, gavels and pretty pictures of lawyer reception rooms—choosing instead to enter the conversation that is already running through the potential clients’ head, reassure them that the answer is here at this website, and eventually hit them with our message. The message that we are the answer they have come looking for.
