Got some offline inquiries from yesterday’s post. Here’s what I’ll do. I’ll review your attorney yellow page ad for free. Here are the terms: 1. Firms of 5 or fewer attorneys 2. Fax your ad and your letterhead to 877-576-6752–fax only, no emails. 3. Give me three weeks to respond (don’t tell me the rep [...]
I reviewed another yellow page ad for a personal injury lawyer today. The firm was in Indiana. Here’s the critique points I made: no interesting headline (the firm name was the headline–how boring and useless is that?) listed multiple non-related practice areas (when a consumer is looking for a lawyer they want a specialist…when you [...]
I’m sick and tired of hearing lawyers moaning about the “economy.” Many, many lawyers are prospering even “now.” Here’s a high level secret to marketing the solo and small firm law practice: Every single day you have to do at least one thing that is specifically designed to bring you more clients. You can’t allow [...]
There is a terrific article in the winter edition of the Virginia Trial Lawyer Association’s Journal. Attorney C. Lamonte Whitham takes a look at the potential ethical abuses that can arise when you have agreed to let your client pay you by the hour. There’s a bigger problem with the billable hour. Its a stupid [...]
Most Great Legal Marketing members have chosen to not participate in the current recession. There is, however, one clear and present danger to all. As those big firms crumble, implode and evaporate, and as those associates at those big firms count up this year’s end of year bonus, (you don’t have to be able to [...]
I had a discussion today with a few of my Great Legal Marketing Mastermind members. The topic was “Getting More Done in a Day Than Most do All Week.” You can listen in to that replay here. Bookmark It Hide Sites $$(‘div.d13′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
