How Do You Establish Yourself As an Authority Before a Client Even Meets You

When I meet with a new personal injury client in my Virginia office it is very rare that they are still interviewing attorneys. They have, by and large, already made a buying decision. Its usually up to me to decide whether I want this particular client/case at this time. Depending on how many other cases [...]

Now, Attorneys Can See Ben’s Consumer Information Package

About 3 times a week, I get requests for my consumer infomation package from attorneys who are not members of Great Legal Marketing.  They fill out the form at TheAccidentBook.com and think we aren’t paying attention and will mail them a whole bunch of free stuff that they can copy and get ideas from. We [...]

Ben, I’ve Watched You: “How Do You Get It All Done?”

I don’t think I’m very efficient sometimes, but with 7 kids, a busy Virginia personal injury law practice, another business (Great Legal Marketing) in which I produce two national events a year, a monthly newsletter, coaching and mastermind calls, faxes and emails I’ve developed some great staff and a different way of thinking about the [...]

MyShingle and Why Solo’s Matter

Carolyn Elefant ran a neat contest over the last month, soliciting input from solo and small firm lawyers about why what they are doing are making a difference to someone else. The posts make a great read and should be a boost to anyone who is thinking about making the plunge in 2009 or to [...]

Great Legal Marketing National Jump Start Legal Marketing Conference is SOLD OUT

The Jump Start Conference, which begins January 30, in Ashburn, VA, is now SOLD OUT. We’ll have updated information about our June national legal marketing conference at www.GreatLegalMarketing.com shortly. Bookmark It Hide Sites $$(‘div.d86′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });

More Learning from Chrysler’s problem

The Wall Street Journal has a follow up article about the car industry. Indeed, according to the Journal, it does appear that Chrysler’s product quality does rank lower than most. It will be terribly difficult to overcome bad economics AND bad product with “technology and you can sell Fiat’s in the United States.” There’s another [...]

Jump Start Legal Marketing Conference is (Almost) SOLD OUT!

I just got off the phone with my staff and learned that we are very near maximum capacity for our legal marketing event that kicks off a week from tomorrow. (Closed door mastermind meeting and dinner on Thursday, full conference begins Friday.) We have exactly 2 seats left and I know we were waiting to [...]

Chrysler-Fiat Deal, You’ve Got to Be Kidding (and what small biz can learn)

So the Wall Street Journal is reporting today that Chrysler has found an international partner in Fiat.  What  a sweet deal for Fiat.  Put up no money in exchange for 35 percent of Chrysler. What does Chrysler get? Technology in vehicles that Chrysler could build and sell in the U.S.  Then, if things go well, [...]

“Unsubstantiated Results” Results from the Florida Bar

This just in from the knuckleheads running the Florida State bar (the bar that seeks to regulate everything from what attorneys send to each other to what animal sounds can be heard in a radio commercial.) In the January 15 print edition of the Florida Bar News is this headline: Bar’s Website Tops 100 Million [...]

Final Agenda for JumpStart Legal Marketing Conference Released

Its amazing. We are just about sold out for our January event before even publishing a specific agenda! Its just one of those meetings that you should be at if you want to learn how to be a hero to your family by running your law practice as a well-organized business…from marketing for a  steady [...]