“But, Ben, I don’t have time to write a newsletter”

Lawyers should be touching their ‘herd’ at least once per month with an interesting,  non-laywer sounding, printed newsletter. Many lawyers believe that they will never find the time the write a newsletter. This is a mindset issue. Once you get into the ‘groove’ it becomes really easy. Seth Godin has a great idea (and one [...]

Still Using Yellow Pages to Market Your Law Firm?

There are members of my attorney marketing mastermind group that still get terrific results from the Yellow Pages. I think the yellow pages for lawyers is a dying media but in some segments, particularly more rural markets, you can succeed. The key is that if you are in the yellow pages you can’t run an [...]