What Not to Do: A Lesson from College Football

Lane Kiffin, head coach of the Tennessee Volunteers, is taking some heat this week for reportedly telling highly recruited wide reciever Alshon Jeffrey that if he went to South Carolina he would end up pumping gas for the rest of his life.  This threat came at the end of a long and heated recruiting battle [...]

Will Your Firm Thrive in this Recession

Around every Wal-Mart is a successful mom and pop hardware store. That small business does something different from the 80% who would otherwise fail when Wal-Mart comes to town. The legal industry is no different. There are some small firms (I talk to a different one just about every day) that only knows there is [...]

Cyber Technology / WebOpts – Are You Getting Calls From Them

Foster Web Marketing Clients Contacted by Dubious “SEO” Firm Seems that times are tough for some search engine optimization companies. There’s a group in California that’s been cold calling a bunch of Foster Web Marketing clients to “warn” them about impending doom with their sites and Google. Then, they launch into a sales pitch. They [...]

Who’s Coming for Your Clients?

When the first few BigLaw firms started laying people off last fall, the job market was flooded with resumes.  Attorneys were moving to in-house, switching firms, doing anything to hold onto their jobs.  Well, it seems like there ain’t no more BigLaw jobs left.  Firms that used to wine and dine law school students for the [...]

Free Critique of Your Attorney Yellow Pages

As a follow up to yesterdays post about starting your own law firm I got some emails asking me to review/critique Yellow Page ads. I’m happy to do this and in fact get ads each week from lawyers across the United States and Canada. Here are the terms and conditions of my free review of [...]

Multi-Media Marketing

When choosing where to spend your marketing money, there are so many choices. Determining whether to invest in one media over another is always a challenging decision and it often rattles your mind after the check is written as to whether or not that was the right choice. The secret is that all media works. [...]

Starting a New Law Firm – Get it Right From the Beginning

Carolyn Elefant has some stats now about the uptick in new law firms. This was very predictable, as “biglaw” explodes (or implodes, depending, I guess, on where you sit while watching the fireworks). I’ve talked to many former partners and associates who now find themselves facing the challenges of practicing law and running a business, [...]