Law Firm Newsletters

Every business should be sending a montly newsletter to clients, customers and prospects. Its a huge mistake to be spending money on mass advertising before developing and maintaining a relationship with those who already know you. Here is the April 2009 edition of the BenGlassLaw monthly newsletter. Bookmark It Hide Sites $$(‘div.d149′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) [...]

Atlas Shrugged, Very Relevant Today

This is one of those books that every student should be tested on before being allowed to graduate from high school. Bookmark It Hide Sites $$(‘div.d147′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });

Your Perfect Client is Not “Everyone”

Many lawyers waste their marketing dollars by trying to be all things to all people. Forget about that! Its way too expensive to try to be a big fish in a very big pond. You must decide who your perfect client is (and I’m giving you permission to do that) and develop a marketing message [...]