Big Firms Waste Money–How Dumb is This Ad?

Its funny to watch the big silk stocking firms fall all over themselves in a recession. They start throwing what little money they have left at ad designers to build their “image.” The “marketing committee” was probably thrilled to see that the ad designers came up with a headline for a law firm that said [...]

Posted Under: General,Lawyer Marketing Tips
This post was written by Ben Glass on July 11, 2009 Comments (0)

What Successful Lawyers Do to Market Their Practices

What Successful Entrepreneurs Do In order to be successful at our style of “outside the box” marketing you have to accept: 1. You are 100% responsible for outcome, stop blaming others or “tort reform” or anything else. 2. It’s important to look  to find “commonalities” amongst good marketers and then to “steal” those ideas and ask yourself [...]

Posted Under: entrepreneurship
This post was written by Ben Glass on July 11, 2009 Comments (0)