Same sort of ad as yesterday. Of course these types of ads do require that you
* write a book
* buy unique phone numbers and URL’s
* have a system for delivering the books
* preferably have a big package of information to mail
* be able to resist the folks selling you the ad who want you to run a traditional “injured, call us!” type ad
If you are going to adverise on TV on one of those 250 channels in your area, you might try to do something different. Here’s a type of ad you might want to try. Bookmark It Hide Sites $$(‘div.d249′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
Not many lawyers here and most of the ones that are here are members of my Great Legal Marketing group.
There are still lawyers who spend millions per year on TV ads. Good for them. Think of the enormous difficulty of the task. You choose which of 250 stations to advertise on. You hope they are watching the one you picked You hope they didn’t TIVO it You hope they didn’t get up to make [...]
I’ve talked about the importance of the marketing funnel. Some might call this a “long-tail funnel.” Remember, most lawyers are doing one step: run ad, hope they call, get them in. (yes, that’s one step) Here’s what happens at our firm when a prospect fills out a web form at our site. 1. A series [...]
For most lawyers there is no “marketing funnel.” They run an ad, they hope they get calls and they either schedule the prospective client for a “free initial consultation” or they don’t.
You are just hoping that by some random chance they actually make a decision to find you. Were I to be advertising in the Yellow Pages today (I don’t need to) I would spend the time studying the attorney ads that are already there.
Do you want to influence someone who is not your client to become your client? Do you want them to hire you as their attorney and not hire the hundreds, if not thousands of other choices they have? Be authentic. Show them you are a real person. Don’t be afraid to disclose a little bit [...]
It’s not your fault you were hurt on the job, but I know you’re afraid to file a job injury a job injury claim. You’re afraid your boss won’t believe you’re really hurt-or worse, that you’ll be fired. We’ll protect you against these threats-these accusations-and work to protect your job. I’m not an actor. I’m a lawyer. I’m [name of attorney.] Call me and we’ll get the benefits you deserve. The [name] law firm.
