Direct Response Marketing Works for My Law Firm
Read this blog to learn why direct response marketing has worked for my law firm and find out other lawyer marketing tips.
Get More Clients By Providing Them With Something Useful
Read this blog to find out how to create a Yellow Pages ad that will make your law firm stand out and will attract more prospects.
Eeyore can’t join us at our law marketing seminars
Every once in a while someone will come up to me in the halls during one of our Great Legal Marketing conferences and say “but Ben, you don’t understand, my business/community/clients are different. They will never go for this style of marketing.” (The real losers say “my spouse/mother/law partner will never let us market this way.”
* no excuses
* no limits
* making a profit
* hanging out with winners only
* looking out side the industry to ‘steal’ ideas and bring them into the lawyer industry.
You can’t do pro bono work…
You need to have the mindset of a business owner. You are an entrepreneur. Never be shy about running your law practice in order to make a profit–hopefully a big one for you, your family and (yes) for your employees.
You can’t afford a templated law firm website
Today, the competition on the Internet is enormous-with thousands of new law firm websites and blogs popping up each year. Your website has to stand out and these templated websites that some of these mega web designers are pumping out are doing your more harm than good.
What Does Your Law Firm Ad’s Headline Say?
I’m reading a book about David Ogilvy, one of the masters of modern avenue. He is described as talking about “headless” ads–ads without headlines. In his advertising agency he made it a rule that they would never again create an ad that didn’t have a headline.
