Being Authentic with your lawyer marketing April 24, 2010

Do you want to influence someone who is not your client to become your client? Do you want them to hire you as their attorney and not hire the hundreds, if not thousands of other choices they have?

Be authentic. Show them you are a real person. Don’t be afraid to disclose a little bit about your self in your marketing. This doesn’t apply to just your “front end” marketing like your radio, TV and yellow page ads. In fact, its very difficult to do so in 30 or 60 seconds.

But how about once they are in your marketing funnel? What are you telling them that lets them know you are MORE than a lawyer? Anyone can tell them “we care.”

Bookmark It

Hide Sites