Solo and Small Firm Marketing » blogging http://soloandsmallfirmmarketing.com Effective (but oftentimes unusual) marketing of your law firm Fri, 28 May 2010 19:07:56 +0000 en hourly 1 http://wordpress.org/?v=3.0 “Before You Talk to the Adjuster” Blog Launched http://soloandsmallfirmmarketing.com/before-you-talk-to-the-adjuster-blog-launched/ http://soloandsmallfirmmarketing.com/before-you-talk-to-the-adjuster-blog-launched/#comments Mon, 02 Nov 2009 12:06:56 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=205 In  a continuing effort to provide Virginia residents with useful information after an accident but before an attorney is hired I’ve launched “Before You Talk to the Adjuster.”

This site is on a very cool WordPress Theme and is worth your study.

]]> http://soloandsmallfirmmarketing.com/before-you-talk-to-the-adjuster-blog-launched/feed/ 0 Virginia State Bar Counsel Give Great Marketing Tip http://soloandsmallfirmmarketing.com/virginia-state-bar-counsel-give-great-marketing-tip/ http://soloandsmallfirmmarketing.com/virginia-state-bar-counsel-give-great-marketing-tip/#comments Sun, 27 Sep 2009 09:21:17 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=168 At the Virginia Woman’s Law Association Webweavers event this weekend, one of the speakers was Leslie Haley of the Virginia State Bar ethics division.

There was a panel discussion about social media and ethics and, when talking about Facebook, Leslie, said “what’s the point?”

This was a great question. Not that lawyers can’t use Facebook to get cases-they do. But MOST lawyers have no “point” in their marketing. They have no plan.

They learned somewhere that they should spend XX percentage of their budget on marketing and advertising and they just do it. They buy some advertising piece without ever thinking about a plan.

Here’s how you should be thinking:

1. what do you want your life to look like

2. how do you design your practice to support your life

3. who is that perfect client that you LOVE who supports what you have designed your practice to be

4. Now, lets go out and design marketing FOR THAT PERSON, not for everyone

5. Figure out what you want THAT PERSON to do to respond to you

6. Develop a system to handle the leads/cases.

By the way, the Webweaver’s event was terrific. If you are interested in marketing your practice and you saw the ads for the event and didn’t respond…well…you missed something really good.

]]> http://soloandsmallfirmmarketing.com/virginia-state-bar-counsel-give-great-marketing-tip/feed/ 0 From Obscurity to Internet Dominance for Lawyers http://soloandsmallfirmmarketing.com/from-obscurity-to-internet-dominance-for-lawyers/ http://soloandsmallfirmmarketing.com/from-obscurity-to-internet-dominance-for-lawyers/#comments Sun, 17 May 2009 16:42:20 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=154

]]> http://soloandsmallfirmmarketing.com/from-obscurity-to-internet-dominance-for-lawyers/feed/ 0 “We Can Get Your Law Firm on the First Page of Google” http://soloandsmallfirmmarketing.com/we-can-get-your-law-firm-on-the-first-page-of-google/ http://soloandsmallfirmmarketing.com/we-can-get-your-law-firm-on-the-first-page-of-google/#comments Thu, 18 Dec 2008 11:03:17 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=50 Lawyers get this sort of solicitation almost every day via email. I suppose that some bit for the offers as I see posts on listserves asking: “do you think its a good deal to pay $299 for a year to get on the first page of Google?”

Its ridiculous. SEO (search engine optimization) takes work. There is no magic bullet. Create content; join the conversation, etc is the work it takes.

Attorney web marketing expert Tom Foster has a warning and story of how BWM got “dinged” by Google by trying to trick the algorithms. That’s what many of these “we guarantee you a spot” folks must be doing (that is if they are doing anything other than cashing your check.)

Lawyers beware. You must at least understand enough about internet marketing to know how to talk intelligently to your webmaster and to understand what is going on.

]]> http://soloandsmallfirmmarketing.com/we-can-get-your-law-firm-on-the-first-page-of-google/feed/ 1 Did You Take Advantage of The Great Article In The Wall Street Journal? http://soloandsmallfirmmarketing.com/did-you-take-advantage-of-the-great-article-in-the-wall-street-journal/ http://soloandsmallfirmmarketing.com/did-you-take-advantage-of-the-great-article-in-the-wall-street-journal/#comments Wed, 17 Dec 2008 18:50:56 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=48 Personal injury attorneys had a gift given to them today in a terrific article in the Wall Street Journal where the paper warned that the recession is causing drivers to cancel their car insurance.

Did you blog about it? Send an email to your client list? Outbound call to your clients?

I wrote about it at BenGlassLaw, my InjuryBoard Site and my Fairfax Personal Injury Blog.

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