Every once in a while someone will come up to me in the halls during one of our Great Legal Marketing conferences and say “but Ben, you don’t understand, my business/community/clients are different. They will never go for this style of marketing.” (The real losers say “my spouse/mother/law partner will never let us market this way.”
* no excuses
* no limits
* making a profit
* hanging out with winners only
* looking out side the industry to ‘steal’ ideas and bring them into the lawyer industry.
You need to have the mindset of a business owner. You are an entrepreneur. Never be shy about running your law practice in order to make a profit–hopefully a big one for you, your family and (yes) for your employees.
<!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:””; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –> We begin every Great Legal Marketing conference with a look at what it is that successful entrepreneurs do in businesses outside the [...]
What Successful Entrepreneurs Do In order to be successful at our style of “outside the box” marketing you have to accept: 1. You are 100% responsible for outcome, stop blaming others or “tort reform” or anything else. 2. It’s important to look to find “commonalities” amongst good marketers and then to “steal” those ideas and ask yourself [...]
This is one of those books that every student should be tested on before being allowed to graduate from high school. Bookmark It Hide Sites $$(‘div.d147′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
Around every Wal-Mart is a successful mom and pop hardware store. That small business does something different from the 80% who would otherwise fail when Wal-Mart comes to town. The legal industry is no different. There are some small firms (I talk to a different one just about every day) that only knows there is [...]
Just back in from a donuts with dad “breakfast” at my kids’ elementary school. Two weeks ago the local Krispy Kreme franchise offered to donate several dozen donuts for the event. Yesterday the folks from school went to pick them up and were told by Krispy Kreme “we can’t be giving away donuts, there’s a [...]
Virginia has under consideration a ban on smoking in restaraunts. Bad idea. Look. I don’t smoke and hate the smell. I think its a disgusting, harmful habit. I personally would not choose to eat in a restaraunt that allows any smoking. But…. If a business owner makes a choice to allow smoking in his restaraunt [...]
The biggest “complaint” I heard after our Jump Start Legal Marketing Conference last weekend was “Ben, you’ve given us so much to do….so many ideas….how will I ever get it all done?” Today’s Washington Post headline blasts the news that 600,000 more people lost jobs in January. The Wall Street Journal has a picture of [...]
Great article in the February 16, 2009 print edition of Forbes magazine. CrowdSpring.com is an online tool where, if you need graphic design of any type, you post your project and designers not only bid on the project but they submit their actual work on your design and compete for your business. What a novel [...]
