Be authentic. Show them you are a real person. Don’t be afraid to disclose a little bit about your self in your marketing. This doesn’t apply to just your “front end” marketing like your radio, TV and yellow page ads. In fact, its very difficult to do so in 30 or 60 seconds.

But how about once they are in your marketing funnel? What are you telling them that lets them know you are MORE than a lawyer? Anyone can tell them “we care.”

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It’s not your fault you were hurt on the job, but I know you’re afraid to file a job injury a job injury claim. You’re afraid your boss won’t believe you’re really hurt-or worse, that you’ll be fired. We’ll protect you against these threats-these accusations-and work to protect your job. I’m not an actor. I’m a lawyer. I’m [name of attorney.] Call me and we’ll get the benefits you deserve. The [name] law firm.

Find out what the South Carolina  did to try to prove this ad was “deceptive” and ask yourself, could this happen in my state?

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Seems that times are tough for some search engine optimization companies. There’s a group in California that’s been cold calling a bunch of Foster Web Marketing clients to “warn” them about impending doom with their sites and Google.

Then, they launch into a sales pitch.

They actually sent a pretty interesting email, too.

When pressed to get on a three way call with Foster, they declined. It’s pretty obvious that this company was using some less than morale sales techniques in an attempt to steal Foster Web Marketing’s clients, but luckily all of their folks are very satisfied with the services they are receiving and brought it to Tom’s attention as soon as they were contacted.

Anyway, there’s one very detailed message about Cyber Technology here and another about WebOpts here.

As always, do your due diligence.

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