I interviewed Stephen Fairley the other day for my coaching program. He was marvelous and during the call I received several e-mails telling me how motivational the discussion was. One attorney wrote to tell me that she had been procrastinating writing her monthly newsletter and it never even finished her first issue. After hearing Stephen [...]
My friend Dan Kennedy has a great quote in this month’s “No B.S. Marketing Newsletter.” The quote is attributed to motivational speaker Jim Rohm. I find this to be so true.
If we were to ask people why they feel the way they do about certain issues, we woudl proabbly discover that the reason why they [...]
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I believe that true growth in a law practice does begin with looking at the practice of law in [...]
I can’t believe how many attorney websites I see where at least 1/3 of the top of the screen is taking up space with the firm name and usually some photo like a gavel or the skyline…. this is silly…
The “above the fold” section of your website is where the eyeballs go first. The consumer [...]
Its funny to watch the big silk stocking firms fall all over themselves in a recession. They start throwing what little money they have left at ad designers to build their “image.”
The “marketing committee” was probably thrilled to see that the ad designers came up with a headline for a law firm that said “we [...]
When choosing where to spend your marketing money, there are so many choices. Determining whether to invest in one media over another is always a challenging decision and it often rattles your mind after the check is written as to whether or not that was the right choice. The secret is that all [...]
Carolyn Elefant ran a neat contest over the last month, soliciting input from solo and small firm lawyers about why what they are doing are making a difference to someone else. The posts make a great read and should be a boost to anyone who is thinking about making the plunge in 2009 or to [...]
There are members of my attorney marketing mastermind group that still get terrific results from the Yellow Pages.
I think the yellow pages for lawyers is a dying media but in some segments, particularly more rural markets, you can succeed.
The key is that if you are in the yellow pages you can’t run an add that [...]
Lawyers get this sort of solicitation almost every day via email. I suppose that some bit for the offers as I see posts on listserves asking: “do you think its a good deal to pay $299 for a year to get on the first page of Google?”
Its ridiculous. SEO (search engine optimization) takes work. There [...]
