A Frequent Mistake Attorneys Make in Their Ads
Read this blog to learn a common mistake attorneys make when creating ads to attract new cases.
Think About Lawyer Marketing in an Entirely Different Way
Attorneys who are looking for marketing advice often contact me looking for a magic bullet to solve their marketing problems. They will visit me at my office and I will show them all of the things I do to get clients. I walk them through the steps of my marketing system and show them all [...]
Use a Complex Lawyer Marketing System to Get Cases
You need a multi-step, multi-media marketing system to attract the types of cases that you want. Read this blog for lawyer marketing tips provided by Ben Glass.
Avoid Random Chance Marketing in the Yellow Pages
Don’t engage in random chance marketing. Read this article to learn a better way to advertise your law firm in the Yellow Pages.
If You Don’t Have a Company Spokesperson – Use Your Blog
You don’t have to hire a spokesperson or publicist to gain public visibility. A blog is a great lawyer marketing tool that will help you get in front of more people, including your potential clients.
Do You Really Know How Clients Will Find You?
Your clients are going to look for you in two places. Make sure to focus your lawyer marketing efforts so that you reach them.
Making the Same Offers & Statements As Everyone Else Isn’t Very Effective
Read this blog to learn lawyer marketing tips, including how to create effective attorney advertisements.
Direct Response Marketing Works for My Law Firm
Read this blog to learn why direct response marketing has worked for my law firm and find out other lawyer marketing tips.
Get More Clients By Providing Them With Something Useful
Read this blog to find out how to create a Yellow Pages ad that will make your law firm stand out and will attract more prospects.
What Does Your Law Firm Ad’s Headline Say?
I’m reading a book about David Ogilvy, one of the masters of modern avenue. He is described as talking about “headless” ads–ads without headlines. In his advertising agency he made it a rule that they would never again create an ad that didn’t have a headline.
