I’m at the Glazer-Kennedy Super Conference in Dallas
Not many lawyers here and most of the ones that are here are members of my Great Legal Marketing group.
Just how hard is TV advertising for lawyers?
There are still lawyers who spend millions per year on TV ads. Good for them. Think of the enormous difficulty of the task. You choose which of 250 stations to advertise on. You hope they are watching the one you picked You hope they didn’t TIVO it You hope they didn’t get up to make [...]
So What Should Prospective Clients Get?
I’ve talked about the importance of the marketing funnel. Some might call this a “long-tail funnel.” Remember, most lawyers are doing one step: run ad, hope they call, get them in. (yes, that’s one step) Here’s what happens at our firm when a prospect fills out a web form at our site. 1. A series [...]
Ben: What is a marketing funnel?
For most lawyers there is no “marketing funnel.” They run an ad, they hope they get calls and they either schedule the prospective client for a “free initial consultation” or they don’t.
Being Authentic with your lawyer marketing
Do you want to influence someone who is not your client to become your client? Do you want them to hire you as their attorney and not hire the hundreds, if not thousands of other choices they have? Be authentic. Show them you are a real person. Don’t be afraid to disclose a little bit [...]
My interview with Stephen Fairley of the Rainmaker Institute.
I interviewed Stephen Fairley the other day for my coaching program. He was marvelous and during the call I received several e-mails telling me how motivational the discussion was. One attorney wrote to tell me that she had been procrastinating writing her monthly newsletter and it never even finished her first issue. After hearing Stephen [...]
The Shockingly Bad Way Most People Make Decisions
My friend Dan Kennedy has a great quote in this month’s “No B.S. Marketing Newsletter.” The quote is attributed to motivational speaker Jim Rohm. I find this to be so true. If we were to ask people why they feel the way they do about certain issues, we woudl proabbly discover that the reason why [...]
True Growth Begins By Looking at the Practice of Law Differently
<!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:””; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –> I believe that true growth in a law practice does begin with looking at the practice of law in a completely different [...]
Huge Mistake Many Web Designers Are Making
I can’t believe how many attorney websites I see where at least 1/3 of the top of the screen is taking up space with the firm name and usually some photo like a gavel or the skyline…. this is silly… The “above the fold” section of your website is where the eyeballs go first. The [...]
Big Firms Waste Money–How Dumb is This Ad?
Its funny to watch the big silk stocking firms fall all over themselves in a recession. They start throwing what little money they have left at ad designers to build their “image.” The “marketing committee” was probably thrilled to see that the ad designers came up with a headline for a law firm that said [...]
