From Obscurity to Internet Dominance for Lawyers
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Multi-Media Marketing
When choosing where to spend your marketing money, there are so many choices. Determining whether to invest in one media over another is always a challenging decision and it often rattles your mind after the check is written as to whether or not that was the right choice. The secret is that all media works. [...]
MyShingle and Why Solo’s Matter
Carolyn Elefant ran a neat contest over the last month, soliciting input from solo and small firm lawyers about why what they are doing are making a difference to someone else. The posts make a great read and should be a boost to anyone who is thinking about making the plunge in 2009 or to [...]
Still Using Yellow Pages to Market Your Law Firm?
There are members of my attorney marketing mastermind group that still get terrific results from the Yellow Pages. I think the yellow pages for lawyers is a dying media but in some segments, particularly more rural markets, you can succeed. The key is that if you are in the yellow pages you can’t run an [...]
“We Can Get Your Law Firm on the First Page of Google”
Lawyers get this sort of solicitation almost every day via email. I suppose that some bit for the offers as I see posts on listserves asking: “do you think its a good deal to pay $299 for a year to get on the first page of Google?” Its ridiculous. SEO (search engine optimization) takes work. [...]
Did You Take Advantage of The Great Article In The Wall Street Journal?
Personal injury attorneys had a gift given to them today in a terrific article in the Wall Street Journal where the paper warned that the recession is causing drivers to cancel their car insurance. Did you blog about it? Send an email to your client list? Outbound call to your clients? I wrote about it [...]
Why Findlaw just Doesn’t Get It
Straight from the Findlaw.com website, under a section called Quick Hits on Promoting a Small Law Firm: regarding websites: Web site: Your firm must have a web site. People expect legitimate businesses to have an online presence. Your web site is your flagship web presence, so make it a good one. Some attorney web sites [...]
Some Great Marketing Tips From Our Friends at Injury Board
InjuryBoard.com is the major blogging platform/network for personal injury attorneys. Not only do the sites rank well but the company is run by some very smart, very ethical folks. Here’s some Great Marketing Tips from InjuryBoard. How many do you use every day? Bookmark It Hide Sites $$(‘div.d42′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
