Solo and Small Firm Marketing » legal marketing seminar http://soloandsmallfirmmarketing.com Effective (but oftentimes unusual) marketing of your law firm Fri, 28 May 2010 19:07:56 +0000 en hourly 1 http://wordpress.org/?v=3.0 I’m at the Glazer-Kennedy Super Conference in Dallas http://soloandsmallfirmmarketing.com/im-at-the-glazer-kennedy-super-conference-in-dallas/ http://soloandsmallfirmmarketing.com/im-at-the-glazer-kennedy-super-conference-in-dallas/#comments Thu, 29 Apr 2010 01:13:03 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=255 I’m down in Dallas, TX attending a 4 day marketing and advertising complex put on by Dan Kennedy and Bill Glazer.

Not many lawyers here and most of the ones that are here are members of my Great Legal Marketing group.

Why are they here?

  • to learn more about marketing that works
  • to network with entrepreneurs who are NOT lawyers (and get good ideas from them)
  • to learn about how to build better businesses
  • to be inspired to implement

Wish you were here.

]]> http://soloandsmallfirmmarketing.com/im-at-the-glazer-kennedy-super-conference-in-dallas/feed/ 0 How to join the Great Legal Marketing Coaching program http://soloandsmallfirmmarketing.com/how-to-join-the-great-legal-marketing-coaching-program/ http://soloandsmallfirmmarketing.com/how-to-join-the-great-legal-marketing-coaching-program/#comments Wed, 28 Oct 2009 12:57:02 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=203 As the information about our next marketing conference (January 15, 16 in Northern Virginia) starts to hit the mailboxes we are getting calls about our coaching program. Our coaching members in a $1000 discount to are today attorney marketing seminar.

We’ve set up a special page that has all of the information about the program and a way for you to download the application. The program is by invitation only and is not for everyone. Whether or not it’s right for you however you might just want to look at the application to use it as a measurement against the state of your own law practice.

Information about Ben Glass’s Great Legal Marketing Coaching Program is here.

]]> http://soloandsmallfirmmarketing.com/how-to-join-the-great-legal-marketing-coaching-program/feed/ 0 Why Lawyers Need to Look at Other Business Owners http://soloandsmallfirmmarketing.com/why-lawyers-need-to-look-at-other-business-owners/ http://soloandsmallfirmmarketing.com/why-lawyers-need-to-look-at-other-business-owners/#comments Sun, 18 Oct 2009 11:26:04 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=190 <!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:”"; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –>

We begin every Great Legal Marketing conference with a look at what it is that successful entrepreneurs do in businesses outside the practice of law. We are continually asking ourselves this question: when I see something that someone else is using to build and grow a successful business, something that satisfies both the business owner’s goals and provided something of real value to customers, client or patients, how can I use that in my practice? You see, I steadfastly reject the notion that my business is different. You should too, because it is true.

]]> http://soloandsmallfirmmarketing.com/why-lawyers-need-to-look-at-other-business-owners/feed/ 0 True Growth Begins By Looking at the Practice of Law Differently http://soloandsmallfirmmarketing.com/tue-growth-begins-by-looking-at-the-practice-of-law-differently/ http://soloandsmallfirmmarketing.com/tue-growth-begins-by-looking-at-the-practice-of-law-differently/#comments Sat, 17 Oct 2009 11:23:21 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=186 <!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:”"; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –>

I believe that true growth in a law practice does begin with looking at the practice of law in a completely different manner. Yes, some people are turned off by my business and profit first approach. It’s controversial, I know. It’s contrary to what you heard about in law school and what you hear from most every other law practice management or marketing seminar on the planet. All I can tell you is that there is a reason that most lawyers struggle with average, frustrating practices. I believe that it does start with how you view what it is you do when you hang up a shingle, hire employees and start looking for clients.

]]> http://soloandsmallfirmmarketing.com/tue-growth-begins-by-looking-at-the-practice-of-law-differently/feed/ 0 Intellectually Lazy Lawyers Will Continue to Ignore Reality http://soloandsmallfirmmarketing.com/intellectually-lazy-lawyers-will-continue-to-ignore-reality/ http://soloandsmallfirmmarketing.com/intellectually-lazy-lawyers-will-continue-to-ignore-reality/#comments Thu, 08 Oct 2009 15:17:31 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=183 Can I ask you a question: how is it really going? Are you honestly better off today than you were at this time a year ago? Based on new client inquiries that you are getting right now, are you confident that 2010 will be a blockbuster year for you?

Nationally recognized attorney marketing guru announces the opening of general registration for the Great Legal Marketing JumpStart 2010 Two Day Marketing Conference. (The event is 50% full based on advanced registration for private clients, coaching members and past attendees.)

If your answer is not 100% YES to the question above then check out our legal marketing conference. No, its not for everyone (and when you read the entire story behind the conference you’ll see why some people just don’t like what I am doing) for those who come, listen and DO–it can be life changing.

Sure, some people don’t like it that I’m a realist. That I talk about capitalism and “profit” and things like that. They don’t like that I make fun of some of the ethical theorists…or that I “call out” frivolous lawsuits… That’s OK…Life is but a series of choices….

Whether or not you think that Great Legal Marketing is your “cup of tea” I encourage you to read our full information and honestly answer for yourself the questions I raise.

You can find our Great Legal Marketing JumpStart 2010 legal marketing conference information here.

Ben

]]> http://soloandsmallfirmmarketing.com/intellectually-lazy-lawyers-will-continue-to-ignore-reality/feed/ 0 Final Agenda for JumpStart Legal Marketing Conference Released http://soloandsmallfirmmarketing.com/final-agenda-for-jumpstart-legal-marketing-conference-released/ http://soloandsmallfirmmarketing.com/final-agenda-for-jumpstart-legal-marketing-conference-released/#comments Mon, 12 Jan 2009 11:02:25 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=73 Its amazing. We are just about sold out for our January event before even publishing a specific agenda! Its just one of those meetings that you should be at if you want to learn how to be a hero to your family by running your law practice as a well-organized business…from marketing for a  steady flow of the best cases to creating the perfect team of staff.

Look, the one thing you missed in law school, and that most trial lawyer and state bar “marketing” conferences really don’t do a good job of is showing you how real entrepreneurs think (and act). Stealing the best ideas from other industries and ethically importing them into the practice of law changes the game completely.

We also show you how its perfectly OK to change the game.

If you think that you will get better results, money-wise, family wise, stress-wise in 2009 by doing the same things you did in 2008, well…Einstein called that “insanity.”

If you haven’t registered for Ben Glass’s Legal Marketing Conference at the end of the month, and can get yourself to Northern Virginia to spend two days with us, read this agenda and call Mairim in Ben’s office at 703-591-9829.

Take a peak at what we’ll be doing.

]]> http://soloandsmallfirmmarketing.com/final-agenda-for-jumpstart-legal-marketing-conference-released/feed/ 0 The competition is coming, the competition is coming http://soloandsmallfirmmarketing.com/the-competition-is-coming-the-competition-is-coming/ http://soloandsmallfirmmarketing.com/the-competition-is-coming-the-competition-is-coming/#comments Wed, 31 Dec 2008 13:23:38 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=66 I predicted that the recession will hit small firms in a way they might not expect. I predicted that as the big firms, explode/meltdown those lawyers will likely be setting up solo and small firm law offices in your community.

Over at My Shingle, my friend Carolyn Elefant is enouraging “biglaw” lawyers to set up their own practices.

Are you prepared?

If not, check out our extraordinary 2 day legal marketing seminar at the end of January.

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