Law Firm Newsletters…#2 Marketing Device

For most of the lawyers that I work with around the country their firm newsletter is the #2 marketing weapon in their toolbox. Most Great Legal Marketing members position well on the Internet and have a comprehensive funnel that markets to prospective clients well beyond the initial phone call.

Posted Under: legal marketing with newsletters
This post was written by Ben Glass on March 29, 2010 Comments (0)

“But, Ben, I don’t have time to write a newsletter”

Lawyers should be touching their ‘herd’ at least once per month with an interesting,  non-laywer sounding, printed newsletter. Many lawyers believe that they will never find the time the write a newsletter. This is a mindset issue. Once you get into the ‘groove’ it becomes really easy. Seth Godin has a great idea (and one [...]

Posted Under: legal marketing with newsletters
This post was written by Ben Glass on January 10, 2009 Comments (0)