Solo and Small Firm Marketing » legal marketing with newsletters http://soloandsmallfirmmarketing.com Effective (but oftentimes unusual) marketing of your law firm Fri, 28 May 2010 19:07:56 +0000 en hourly 1 http://wordpress.org/?v=3.0 Law Firm Newsletters…#2 Marketing Device http://soloandsmallfirmmarketing.com/law-firm-newsletters-2-marketing-device/ http://soloandsmallfirmmarketing.com/law-firm-newsletters-2-marketing-device/#comments Mon, 29 Mar 2010 11:02:32 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=212 For most of the lawyers that I work with around the country their firm newsletter is the #2 marketing weapon in their toolbox. Most Great Legal Marketing members position well on the Internet and have a comprehensive funnel that markets to prospective clients well beyond the initial phone call.

What they are doing, on top of that, however, is they are using an interesting, readable, monthly newsletter. Unfortunately, most lawyer newsletters from non-GLM members are boring, canned and so dry they end up being used as cat litter.

We can fix that…we’ve just launched an attorney newsletter program that, on a monthly basis, provides you with a “Ben Glass style” firm newsletter. This isn’t for everyone and the BEST way to go about this is to write a monthly newsletter yourself, as I do each and every month, but for many, this will be the next best thing.

You can check out the Ben Glass/Great Legal Marketing “done for you” newsletter here.

]]> http://soloandsmallfirmmarketing.com/law-firm-newsletters-2-marketing-device/feed/ 0 “But, Ben, I don’t have time to write a newsletter” http://soloandsmallfirmmarketing.com/but-ben-i-dont-have-time-to-write-a-newsletter/ http://soloandsmallfirmmarketing.com/but-ben-i-dont-have-time-to-write-a-newsletter/#comments Sat, 10 Jan 2009 22:48:58 +0000 Ben Glass http://soloandsmallfirmmarketing.com/?p=71 Lawyers should be touching their ‘herd’ at least once per month with an interesting,  non-laywer sounding, printed newsletter. Many lawyers believe that they will never find the time the write a newsletter.

This is a mindset issue. Once you get into the ‘groove’ it becomes really easy.

Seth Godin has a great idea (and one that I have been teaching for years) about making others in your community ‘famous’ by writing articles about them and/or interviewing them.

Take it one step further. After you run the article get it framed and “present” it to the subject of the article. Heck, take a hammer and nail over to their office/store/place of business and say “where do you want it?”

Then, give them 100 copies of your newsletter with their interview in it for their office.

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