I interviewed Stephen Fairley the other day for my coaching program. He was marvelous and during the call I received several e-mails telling me how motivational the discussion was. One attorney wrote to tell me that she had been procrastinating writing her monthly newsletter and it never even finished her first issue. After hearing Stephen [...]
When choosing where to spend your marketing money, there are so many choices. Determining whether to invest in one media over another is always a challenging decision and it often rattles your mind after the check is written as to whether or not that was the right choice. The secret is that all media works. [...]
Just back in from a donuts with dad “breakfast” at my kids’ elementary school. Two weeks ago the local Krispy Kreme franchise offered to donate several dozen donuts for the event. Yesterday the folks from school went to pick them up and were told by Krispy Kreme “we can’t be giving away donuts, there’s a [...]
Got some offline inquiries from yesterday’s post. Here’s what I’ll do. I’ll review your attorney yellow page ad for free. Here are the terms: 1. Firms of 5 or fewer attorneys 2. Fax your ad and your letterhead to 877-576-6752–fax only, no emails. 3. Give me three weeks to respond (don’t tell me the rep [...]
I’m sick and tired of hearing lawyers moaning about the “economy.” Many, many lawyers are prospering even “now.” Here’s a high level secret to marketing the solo and small firm law practice: Every single day you have to do at least one thing that is specifically designed to bring you more clients. You can’t allow [...]
