Around every Wal-Mart is a successful mom and pop hardware store. That small business does something different from the 80% who would otherwise fail when Wal-Mart comes to town. The legal industry is no different. There are some small firms (I talk to a different one just about every day) that only knows there is [...]
When the first few BigLaw firms started laying people off last fall, the job market was flooded with resumes. Attorneys were moving to in-house, switching firms, doing anything to hold onto their jobs. Well, it seems like there ain’t no more BigLaw jobs left. Firms that used to wine and dine law school students for the [...]
The biggest “complaint” I heard after our Jump Start Legal Marketing Conference last weekend was “Ben, you’ve given us so much to do….so many ideas….how will I ever get it all done?” Today’s Washington Post headline blasts the news that 600,000 more people lost jobs in January. The Wall Street Journal has a picture of [...]
Great article in the February 16, 2009 print edition of Forbes magazine. CrowdSpring.com is an online tool where, if you need graphic design of any type, you post your project and designers not only bid on the project but they submit their actual work on your design and compete for your business. What a novel [...]
I predicted that the recession will hit small firms in a way they might not expect. I predicted that as the big firms, explode/meltdown those lawyers will likely be setting up solo and small firm law offices in your community. Over at My Shingle, my friend Carolyn Elefant is enouraging “biglaw” lawyers to set up [...]
The Washington Post lead article today is how president-elect Obama will create or preserve three million (up from 2.5 million) jobs over two years. What does that mean, preserve jobs. How will we measure that??? As my friend Dan Kennedy points out in an article in my newsletter, theres a way to create 5 million [...]
I’m sick and tired of hearing lawyers moaning about the “economy.” Many, many lawyers are prospering even “now.” Here’s a high level secret to marketing the solo and small firm law practice: Every single day you have to do at least one thing that is specifically designed to bring you more clients. You can’t allow [...]
Most Great Legal Marketing members have chosen to not participate in the current recession. There is, however, one clear and present danger to all. As those big firms crumble, implode and evaporate, and as those associates at those big firms count up this year’s end of year bonus, (you don’t have to be able to [...]
