Can I ask you a question: how is it really going? Are you honestly better off today than you were at this time a year ago? Based on new client inquiries that you are getting right now, are you confident that 2010 will be a blockbuster year for you? Nationally recognized attorney marketing guru announces [...]
At the Virginia Woman’s Law Association Webweavers event this weekend, one of the speakers was Leslie Haley of the Virginia State Bar ethics division. There was a panel discussion about social media and ethics and, when talking about Facebook, Leslie, said “what’s the point?” This was a great question. Not that lawyers can’t use Facebook [...]
Its funny to watch the big silk stocking firms fall all over themselves in a recession. They start throwing what little money they have left at ad designers to build their “image.” The “marketing committee” was probably thrilled to see that the ad designers came up with a headline for a law firm that said [...]
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Every business should be sending a montly newsletter to clients, customers and prospects. Its a huge mistake to be spending money on mass advertising before developing and maintaining a relationship with those who already know you. Here is the April 2009 edition of the BenGlassLaw monthly newsletter. Bookmark It Hide Sites $$(‘div.d149′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) [...]
Many lawyers waste their marketing dollars by trying to be all things to all people. Forget about that! Its way too expensive to try to be a big fish in a very big pond. You must decide who your perfect client is (and I’m giving you permission to do that) and develop a marketing message [...]
Lane Kiffin, head coach of the Tennessee Volunteers, is taking some heat this week for reportedly telling highly recruited wide reciever Alshon Jeffrey that if he went to South Carolina he would end up pumping gas for the rest of his life. This threat came at the end of a long and heated recruiting battle [...]
Around every Wal-Mart is a successful mom and pop hardware store. That small business does something different from the 80% who would otherwise fail when Wal-Mart comes to town. The legal industry is no different. There are some small firms (I talk to a different one just about every day) that only knows there is [...]
As a follow up to yesterdays post about starting your own law firm I got some emails asking me to review/critique Yellow Page ads. I’m happy to do this and in fact get ads each week from lawyers across the United States and Canada. Here are the terms and conditions of my free review of [...]
Carolyn Elefant has some stats now about the uptick in new law firms. This was very predictable, as “biglaw” explodes (or implodes, depending, I guess, on where you sit while watching the fireworks). I’ve talked to many former partners and associates who now find themselves facing the challenges of practicing law and running a business, [...]
