You are just hoping that by some random chance they actually make a decision to find you. Were I to be advertising in the Yellow Pages today (I don’t need to) I would spend the time studying the attorney ads that are already there.
As a follow up to yesterdays post about starting your own law firm I got some emails asking me to review/critique Yellow Page ads. I’m happy to do this and in fact get ads each week from lawyers across the United States and Canada. Here are the terms and conditions of my free review of [...]
There are members of my attorney marketing mastermind group that still get terrific results from the Yellow Pages. I think the yellow pages for lawyers is a dying media but in some segments, particularly more rural markets, you can succeed. The key is that if you are in the yellow pages you can’t run an [...]
According to a blogger at David Scott’s WebInkNow, blog, in Germany they deliver the yellow page books to the post office and you have to go pick one up if you want it. More efficient but then the Yellow Page reps couldn’t brag about how many “copies delivered” there are.. like “copies delivered” has any [...]
Got some offline inquiries from yesterday’s post. Here’s what I’ll do. I’ll review your attorney yellow page ad for free. Here are the terms: 1. Firms of 5 or fewer attorneys 2. Fax your ad and your letterhead to 877-576-6752–fax only, no emails. 3. Give me three weeks to respond (don’t tell me the rep [...]
I reviewed another yellow page ad for a personal injury lawyer today. The firm was in Indiana. Here’s the critique points I made: no interesting headline (the firm name was the headline–how boring and useless is that?) listed multiple non-related practice areas (when a consumer is looking for a lawyer they want a specialist…when you [...]
