Direct Response Marketing Works for My Law Firm May 4, 2010

In my previous blog post, Get More Clients By Providing Them With Something Useful, I talked about using a different approach when marketing in the Yellow Pages.  Basically, the point was to stand out from all of the other pages and pages of lawyer ads by providing something useful to your prospects.  Now I want to go into more detail about direct response marketing and how it has worked for my law firm.

There are three basic steps to my direct response marketing campaign:

1.    Attract prospects’ attention with a unique headline (such as a book title) and enticing bullet points
2.    Make it simple for them to request the information
3.    Stop their search

I have found this method to be successful for many reasons.  People can request the information without having to feel pressured or intimidated by an aggressive salesperson.  They learn that in most cases, they don’t have to rush out and hire an attorney right away.  Therefore, they take their time in learning more about how to hire the right lawyer for them.  The result is that I end up with a group of higher qualified potential clients who want me to take their cases.

Bookmark It

Hide Sites