Do You Really Know How Clients Will Find You? May 11, 2010
People who are in need of legal assistance will look for an attorney in two places – the Internet and Yellow Pages. The exception is if they already know a lawyer or have been referred to someone by a friend or family member.
Think about how you search for products and services. If you are like the majority of the population, you probably conduct some research online. There have been a lot of studies regarding how many people look for local businesses on the Internet and while the numbers vary, the one thing that is the same is that more and more prospects are gravitating toward the Web.
Keep in mind that people tend to search for lawyers differently than other services and goods. They are not going to sit through hours of attorney commercials they have recorded on the DVR and they are not going to try to read every billboard along the freeway. Instead they are going to turn to the computer. In some areas, they will use the Yellow Pages as a guide.
When you create your website or Yellow Pages ad, you need to think about what will attract the attention of your prospects and get them to stop their search. Your ads and website need to be so compelling that someone will think that they would be a fool to do anything else before contacting you. Free offers, such as books, reports and CDs, are great ways to make your law firm stand out from the crowd.
Order a copy of my book, Attorney Web Marketing-Free Report Reveals the Biggest Errors, for more lawyer marketing tips.
Posted Under: Lawyer Marketing Tips Tags: attorney advertisement, attorney marketing, lawyer marketing, Yellow Pages
