Attorney Web Marketing-The Majority is Always Wrong October 19, 2009

Of course we cover the Internet. Extensively. From websites to Facebook to video to everything…. But not in the way that most who sell you websites teach it. My buddy, Tom Foster, has developed an absolutely amazing tool that allows any lawyer with half a brain to become an Internet publishing empire. If you didn’t know, that’s real important.

And, while we can teach you how to drive tons and tons of traffic to your website(s) and blog(s) (note the use of the plural here) all that traffic is for naught if it doesn’t eventually turn into paying clients. After all, you can’t take “visitor count” to the bank and get a receipt for it, can you? Don’t believe me? Google “Best Attorney Websites” and look around at some of Tom’s work. While many (but not all, believe me) web developers have figured out how to get on the first page of Google without paying those exorbitant “pay per click” charges Tom is the only one I’ve seen who is able to help lawyers develop the message that tells potential clients “you have arrived at the right place, stick around.”

Again, we reject the thought of the majority. We reject websites with scenes of courthouses, gavels and pretty pictures of lawyer reception rooms—choosing instead to enter the conversation that is already running through the potential clients’ head, reassure them that the answer is here at this website, and eventually hit them with our message. The message that we are the answer they have come looking for.