Get More Clients By Providing Them With Something Useful May 3, 2010

If you advertise in the Yellow Pages, you need to find a way to stand out from all of the competing ads.  Standing out doesn’t mean dropping more money on your ad, by making it bigger or adding color.  You don’t need to shout louder, you just need to shout something different.  That means you need to have useful information to offer your potential clients that will make them stop their search and contact you.

Our law firm has been successful with this technique.  We focus our Yellow Pages ads on our free consumer books.  These books are so simple to write and provide helpful information to prospects.  Plus, you are able to use your books to educate your potential clients on how your law firm is the obvious choice for their case.

We make it easy for people to obtain the free books, by using a recorded message line and through one-page websites that we have created.  This approach allows prospects to request the information in a non-threatening environment.  It is also good for our office, because no one has to be there “live” to answer these requests.

So here is a summary of what you need to do if you are advertising in the Yellow Pages – offer something that is different and make it easy for people to get it.

Bookmark It

Hide Sites