How the Recession Will Affect Small Firms (its not what you think!) December 10, 2008
Most Great Legal Marketing members have chosen to not participate in the current recession. There is, however, one clear and present danger to all.
As those big firms crumble, implode and evaporate, and as those associates at those big firms count up this year’s end of year bonus, (you don’t have to be able to count that high) I predict that there will be a glut of new solo and small firms, some coming to your market area. I mean, these guys aren’t going to switch professions and join the financial markets, are they?
Nope…they are coming to compete with you. Think its a crowded market now? Wait till the ex-biglaw lawyers start buying up that cheap media (you did notice the look on your Yellow Page rep last time she visited, didn’t you?)
Plain and simple, the recession will affect small firms by increasing competition for clients
Are you ready?
Posted Under: the Recession Tags: laywer marketing, recession, solo and small firms
