Huge Mistake Many Web Designers Are Making September 28, 2009

I can’t believe how many attorney websites I see where at least 1/3 of the top of the screen is taking up space with the firm name and usually some photo like a gavel or the skyline…. this is silly…

The “above the fold” section of your website is where the eyeballs go first. The consumer is looking for answers to their questions, not your firm name.

Think: “what would be an interesting headline that would grab attention and compel further reading?”

The really advanced web marketing attorneys have compelling video in this space but you don’t necessarily have to have video…but gosh…you should have some sort of compelling headline.

Just think of how different you would look.

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