If You Don’t Have a Company Spokesperson – Use Your Blog May 12, 2010
Things have changed in the world of lawyer marketing, which is probably not news to you. Your prospects are looking for legal services differently than before and the majority of them are gravitating toward the Internet.
Prospects aren’t the only ones looking for information online, as reporters often turn to blogs and other online sources to find what they need. That means there is opportunity to boost your public visibility.
If you don’t have an in-house publicist or spokesperson (and really what attorney does), you can gain publicity using your blog. According to an article in The Wall Street Journal titled, “Companies Increasingly Look to Blogs as Spokesmen,” major corporations are starting to use blogs to fill the role of spokespeople.
The Wall Street Journal reported that about one-third of Fortune 100 companies are utilizing blogs to share their views and comments regarding current events. As a lawyer, why not follow the example of these Fortune 100 companies and start blogging your thoughts and opinions? You just might be able to capture the attention of reporters.
What is great about blogging is that it doesn’t take a lot of time and is well worth the effort. Not only can you gain credibility, but you can also get in front of more of your potential clients.
Posted Under: Lawyer Marketing Tips Tags: attorney marketing, attorney publicity, blogging benefits, lawyer marketing
