Is My Lawyer Ad Any Different From Yours? April 24, 2010

This is the question that any attorney should ask themselves before spending even one dollar on their next marketing campaign.

Are you putting something out into the world that is actually different from what your competition is doing in your marketing place.

If the answer is “no” then you are engaging in what my friend Bob Battle calls “random chance marketing.”

You are just hoping that by some random chance they actually make a decision to find you. Were I to be advertising in the Yellow Pages today (I don’t need to) I would spend the time studying the attorney ads that are already there. I don’t mean in the 5 minutes before the rep walks in the door. I mean going to the public library and studying all of the ads in all of the yellow page book they have there.

Next time, I’ll show you how to study.

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