Just how hard is TV advertising for lawyers? April 28, 2010

There are still lawyers who spend millions per year on TV ads.

Good for them. Think of the enormous difficulty of the task.

• You choose which of 250 stations to advertise on.
• You hope they are watching the one you picked
• You hope they didn’t TIVO it
• You hope they didn’t get up to make a sandwhich
• You hope your ad interrupts their thinking
• You hope they were actually in an accident
• You hope that if they were in an accident that they didn’t already get a lawyer
• You hope they aren’t some bozo who is going to waste your time with a ‘free consultation’ about some really stupid lawsuit they’ve been thinking about bringing for the last 14 years (but they heard you give free consultations.)

Tough business–lawyer advertising on TV

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