Law Firm Newsletters…#2 Marketing Device December 4, 2009

For most of the lawyers that I work with around the country their firm newsletter is the #2 marketing weapon in their toolbox. Most Great Legal Marketing members position well on the Internet and have a comprehensive funnel that markets to prospective clients well beyond the initial phone call.

What they are doing, on top of that, however, is they are using an interesting, readable, monthly newsletter. Unfortunately, most lawyer newsletters from non-GLM members are boring, canned and so dry they end up being used as cat litter.

We can fix that…we’ve just launched an attorney newsletter program that, on a monthly basis, provides you with a “Ben Glass style” firm newsletter. This isn’t for everyone and the BEST way to go about this is to write a monthly newsletter yourself, as I do each and every month, but for many, this will be the next best thing.

You can check out the Ben Glass/Great Legal Marketing “done for you” newsletter here.