Making the Same Offers & Statements As Everyone Else Isn’t Very Effective May 7, 2010
How is making a statement in your advertising, such as “We Care For You” or “We Will Fight For You,” really going to help you stand out from all of the other law firms in your area? These types of statement don’t really say anything about who you are as an attorney. Your prospects aren’t going to be impressed, because they already assume that you care about their case and that you will fight for them. You need to come up with something better.
The goal of lawyer marketing should be to get the conversation started. You are not going to convince someone to hire you solely based on your ad. The most important thing is to just get them to contact you, which can be done with a free offer.
Now, when I am talking about a free offer, I am not referring to a free consultation. How unique is that? Instead, I mean something that is of value to your potential clients, such as a free book, CD or report. Your offer should be educational and lead your prospects right back to your law firm.
Focus your attorney advertising on building the relationship with your prospects, who will eventually turn into clients.
Posted Under: Lawyer Marketing Tips Tags: attorney advertising, attorney marketing, lawyer advertising, lawyer marketing
