More Learning from Chrysler’s problem January 22, 2009
The Wall Street Journal has a follow up article about the car industry. Indeed, according to the Journal, it does appear that Chrysler’s product quality does rank lower than most. It will be terribly difficult to overcome bad economics AND bad product with “technology and you can sell Fiat’s in the United States.”
There’s another point the Journal makes today… that is that the consumer’s perception of quality can be vastly different than actual quality and, of course, its perception that counts.
Two things important for lawyers. First, you folks who keep running those “quick cash for your pain, I’ll strangle the insurance company” type ads will continue to make it harder for the rest of us. I fully support your right to market your practice any way you want, its your business, but know that the rest of us are learning to market against you.
Second, the one thing about marketing that they did teach in law school (though not in a class called “marketing” is that your reputation proceeds you every time you walk into a courtroom. The public may not be able to tell a good lawyer from a bad one, but judges do. Mess up your reputation/integrity with judge and it takes a long, long time to fix that.
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