My interview with Stephen Fairley of the Rainmaker Institute. October 28, 2009

I interviewed Stephen Fairley the other day for my coaching program. He was marvelous and during the call I received several e-mails telling me how motivational the discussion was. One attorney wrote to tell me that she had been procrastinating writing her monthly newsletter and it never even finished her first issue. After hearing Stephen and I talk about the importance of both contacting and educating your raving fan base she started working on the newsletter as soon as the call ended.

Nothing is important in marketing a small law firm is staying in contact with those people who know you, like you, will refer others to you, and will talk about you. Attorneys make a huge mistake in assuming that just because they “did a good job” for a client that the client will remember them later. They won’t.

We recommend sending a newsletter at least once per month and “touching” your fan base inviting at least 15 to 17 times a year. Too hard?

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