Still Using Yellow Pages to Market Your Law Firm? January 4, 2009

There are members of my attorney marketing mastermind group that still get terrific results from the Yellow Pages.

I think the yellow pages for lawyers is a dying media but in some segments, particularly more rural markets, you can succeed.

The key is that if you are in the yellow pages you can’t run an add that looks like everyone else’s. So, study what’s there first. Think of an interesting headline and an irresistable offer.

Here’s an article I wrote about Using the Yellow Pages to Market a Personal Injury Practice.

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