A Frequent Mistake Attorneys Make in Their Ads
Read this blog to learn a common mistake attorneys make when creating ads to attract new cases.
Making the Same Offers & Statements As Everyone Else Isn’t Very Effective
Read this blog to learn lawyer marketing tips, including how to create effective attorney advertisements.
Direct Response Marketing Works for My Law Firm
Read this blog to learn why direct response marketing has worked for my law firm and find out other lawyer marketing tips.
Get More Clients By Providing Them With Something Useful
Read this blog to find out how to create a Yellow Pages ad that will make your law firm stand out and will attract more prospects.
What Does Your Law Firm Ad’s Headline Say?
I’m reading a book about David Ogilvy, one of the masters of modern avenue. He is described as talking about “headless” ads–ads without headlines. In his advertising agency he made it a rule that they would never again create an ad that didn’t have a headline.
Just how hard is TV advertising for lawyers?
There are still lawyers who spend millions per year on TV ads. Good for them. Think of the enormous difficulty of the task. You choose which of 250 stations to advertise on. You hope they are watching the one you picked You hope they didn’t TIVO it You hope they didn’t get up to make [...]
Being Authentic with your lawyer marketing
Do you want to influence someone who is not your client to become your client? Do you want them to hire you as their attorney and not hire the hundreds, if not thousands of other choices they have? Be authentic. Show them you are a real person. Don’t be afraid to disclose a little bit [...]
Why Did South Carolina Chase This Lawyer’s Ad?
It’s not your fault you were hurt on the job, but I know you’re afraid to file a job injury a job injury claim. You’re afraid your boss won’t believe you’re really hurt-or worse, that you’ll be fired. We’ll protect you against these threats-these accusations-and work to protect your job. I’m not an actor. I’m a lawyer. I’m [name of attorney.] Call me and we’ll get the benefits you deserve. The [name] law firm.
Another Crappy Attorney Yellow Page Ad
I reviewed another yellow page ad for a personal injury lawyer today. The firm was in Indiana. Here’s the critique points I made: no interesting headline (the firm name was the headline–how boring and useless is that?) listed multiple non-related practice areas (when a consumer is looking for a lawyer they want a specialist…when you [...]
