Use a Complex Lawyer Marketing System to Get Cases
You need a multi-step, multi-media marketing system to attract the types of cases that you want. Read this blog for lawyer marketing tips provided by Ben Glass.
If You Don’t Have a Company Spokesperson – Use Your Blog
You don’t have to hire a spokesperson or publicist to gain public visibility. A blog is a great lawyer marketing tool that will help you get in front of more people, including your potential clients.
Do You Really Know How Clients Will Find You?
Your clients are going to look for you in two places. Make sure to focus your lawyer marketing efforts so that you reach them.
Making the Same Offers & Statements As Everyone Else Isn’t Very Effective
Read this blog to learn lawyer marketing tips, including how to create effective attorney advertisements.
Direct Response Marketing Works for My Law Firm
Read this blog to learn why direct response marketing has worked for my law firm and find out other lawyer marketing tips.
Get More Clients By Providing Them With Something Useful
Read this blog to find out how to create a Yellow Pages ad that will make your law firm stand out and will attract more prospects.
So What Should Prospective Clients Get?
I’ve talked about the importance of the marketing funnel. Some might call this a “long-tail funnel.” Remember, most lawyers are doing one step: run ad, hope they call, get them in. (yes, that’s one step) Here’s what happens at our firm when a prospect fills out a web form at our site. 1. A series [...]
My interview with Stephen Fairley of the Rainmaker Institute.
I interviewed Stephen Fairley the other day for my coaching program. He was marvelous and during the call I received several e-mails telling me how motivational the discussion was. One attorney wrote to tell me that she had been procrastinating writing her monthly newsletter and it never even finished her first issue. After hearing Stephen [...]
Getting Others to Do Your PI Marketing for You (Ethically)
Several months ago, as part of the Great Legal Marketing coaching program, I interviewed an attorney who had a wealth of ideas as to how you could rev up your marketing, ethically and effectively. I’ve decided to make the audio of this attorney marketing CD available for listening or for download. Go to the attorney [...]
