I’ve talked about the importance of the marketing funnel. Some might call this a “long-tail funnel.” Remember, most lawyers are doing one step: run ad, hope they call, get them in. (yes, that’s one step) Here’s what happens at our firm when a prospect fills out a web form at our site. 1. A series [...]
For most lawyers there is no “marketing funnel.” They run an ad, they hope they get calls and they either schedule the prospective client for a “free initial consultation” or they don’t.
Do you want to influence someone who is not your client to become your client? Do you want them to hire you as their attorney and not hire the hundreds, if not thousands of other choices they have? Be authentic. Show them you are a real person. Don’t be afraid to disclose a little bit [...]
