A Frequent Mistake Attorneys Make in Their Ads
Read this blog to learn a common mistake attorneys make when creating ads to attract new cases.
Get More Clients By Providing Them With Something Useful
Read this blog to find out how to create a Yellow Pages ad that will make your law firm stand out and will attract more prospects.
What Does Your Law Firm Ad’s Headline Say?
I’m reading a book about David Ogilvy, one of the masters of modern avenue. He is described as talking about “headless” ads–ads without headlines. In his advertising agency he made it a rule that they would never again create an ad that didn’t have a headline.
Is My Lawyer Ad Any Different From Yours?
You are just hoping that by some random chance they actually make a decision to find you. Were I to be advertising in the Yellow Pages today (I don’t need to) I would spend the time studying the attorney ads that are already there.
Another Crappy Attorney Yellow Page Ad
I reviewed another yellow page ad for a personal injury lawyer today. The firm was in Indiana. Here’s the critique points I made: no interesting headline (the firm name was the headline–how boring and useless is that?) listed multiple non-related practice areas (when a consumer is looking for a lawyer they want a specialist…when you [...]
