The Shockingly Bad Way Most People Make Decisions October 21, 2009

My friend Dan Kennedy has a great quote in this month’s “No B.S. Marketing Newsletter.” The quote is attributed to motivational speaker Jim Rohm. I find this to be so true.

If we were to ask people why they feel the way they do about certain issues, we woudl proabbly discover that the reason why they FEEL the way they do is becuse they don’t really KNOW a great deal about those issues. Lacking all of the information, they form conclusions based on bits and pieces that have come their way (not that they sought). With their limited knowledge, they often make poor decisions about how things are. If they KNEW better, they would think better.

I see with with lawyers all the time. They dismiss marketing (or certain aspects of marketing) their practice without knowing a whole lot about what they are talking about. Maybe they’ve never actually run a law practice. Maybe they got burned by some marketing vulture. Who know?