“Unsubstantiated Results” Results from the Florida Bar January 14, 2009
This just in from the knuckleheads running the Florida State bar (the bar that seeks to regulate everything from what attorneys send to each other to what animal sounds can be heard in a radio commercial.)
In the January 15 print edition of the Florida Bar News is this headline:
Bar’s Website Tops 100 Million Visits
OK, they got my attention. I’m thinking “milestone,” total visits to the Florida Bar’s website for all time has just topped 100 million visitors. That’s cool.
But no. The Florida bar is claiming that its website gets 100 million visitors a year (actually, they claim 118.7 for the last year, but what’s 18 million amongst friends?)
That’s right, the Florida Bar appears to be claiming that its website gets over 325,000 visitors per day!
Astonishing. When I read the article further I figured out that their actual statistic they are claiming is 118.7 HITS in the last year, not visitors.
As any teenage web geek will tell you, we don’t even count “hits” anymore… (we stopped counting web “hits” in what? 2000? )..The important statistic is unique visitors. Any one visitor can actually set off hundreds of hits, depending on how the site is coded.
What’s really scary is that the Florida Bar’s “communications committee” doesn’t have one person who knows the difference between a ‘hit’ and a ‘visitor.” And no one at the Florida Bar News editorial staff picked up on it either?
And these are the folks with any army of people set up to tell you Florida lawyers what NOT so say in your ads!
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