Use a Complex Lawyer Marketing System to Get Cases May 18, 2010

Getting more cases is a complex problem and you can’t expect that you will be able to find ONE thing that will provide you with a solution.  There isn’t a small tweak to your Yellow Pages ad that is going to make the phone start ringing.

You are competing with a lot of people in your industry.  Your potential clients aren’t going to be able tell a good lawyer from a bad one.  Plus, ethical rules often make all attorney marketing look the same, which forces your marketing message to compete with 3,000 to 5,000 other messages each day.  Before you get too discouraged, you need to know that there is an answer and it comes in the form of a multi-step, multi-media marketing system.

Here is why this type of complex lawyer marketing system works:

(1) It makes you stand out from the other attorneys who use the old-fashioned two-step marketing approach, which is comprised of buying an ad and offering a free consultation.

(2) You are viewed as the wise man or woman at the top of the mountain.

(3) Those “C” and “D” clients will be discouraged from contacting you.

(4) It increases the transaction value of each client, so you can reduce your caseload and make more money.

Read my blog post, Think About Lawyer Marketing In An Entirely Different Way, for tips on how to create your multi-step, multi-media marketing system.

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