Virginia State Bar Counsel Give Great Marketing Tip September 27, 2009
At the Virginia Woman’s Law Association Webweavers event this weekend, one of the speakers was Leslie Haley of the Virginia State Bar ethics division.
There was a panel discussion about social media and ethics and, when talking about Facebook, Leslie, said “what’s the point?”
This was a great question. Not that lawyers can’t use Facebook to get cases-they do. But MOST lawyers have no “point” in their marketing. They have no plan.
They learned somewhere that they should spend XX percentage of their budget on marketing and advertising and they just do it. They buy some advertising piece without ever thinking about a plan.
Here’s how you should be thinking:
1. what do you want your life to look like
2. how do you design your practice to support your life
3. who is that perfect client that you LOVE who supports what you have designed your practice to be
4. Now, lets go out and design marketing FOR THAT PERSON, not for everyone
5. Figure out what you want THAT PERSON to do to respond to you
6. Develop a system to handle the leads/cases.
By the way, the Webweaver’s event was terrific. If you are interested in marketing your practice and you saw the ads for the event and didn’t respond…well…you missed something really good.
Posted Under: Attorney Websites,blogging,General Tags: Facebook, Virginia State Bar Ethics Counsel
