What have you done, TODAY, to bring in more clients? December 10, 2008
I’m sick and tired of hearing lawyers moaning about the “economy.” Many, many lawyers are prospering even “now.”
Here’s a high level secret to marketing the solo and small firm law practice: Every single day you have to do at least one thing that is specifically designed to bring you more clients. You can’t allow marketing to be an afterthought. Great lawyers with thriving practices TAKE ACTION every day.
Some ideas:
1. Call “time-out,” go to a cave and read a great marketing newsletter (or read the last six issues)
2. Go the the library and read every book there is on marketing
3. Spend some time with a blank piece of paper and just THINK about your business.
4. Write one personal note (NOT an EMAIL) to someone on your list every single day
5. Study the yellow pages.. what marketing message is your competition sending out–how can you be different.
6. Same as 5, but with websites.
7. Write a page of copy a day for your web site (this is killer)
8. Join (or form yourself) a mastermind–Hint: Napoleon Hill.. Think and Grow Rich
9. Grab 3 highly successful people who aren’t lawyers and get them to tell you how they think.
10. Stop whining…
Posted Under: Taking action,the Recession Tags: lawyer advertising, lawyer marketing, mastermind, think and grow rich
Reader Comments
Ben-
A great list but if I could make one slight criticism. It appears to me that your list comprises 25% items relating to taking concrete action and 75% towards learning and thinking about our practices and our marketing.
I think that the percentages should be reversed. A list like this just feeds into those of us (hanging my head in shame) who spend many hours learning and thinking about this stuff but never take the next step of actually applying what we learn and conclude.
While it is clear that you know much about marketing I have to respectfully take the position that your success is related far more to your willingness to take action than to any other factor.
I think you make a valid point, Ken and certainly, the most successful Great Legal Marketing members take massive action! An idea without action is worthless.