Why Findlaw just Doesn’t Get It December 14, 2008

Straight from the Findlaw.com website,  under a section called Quick Hits on Promoting a Small Law Firm:

regarding websites:

Web site: Your firm must have a web site. People expect legitimate businesses to have an online presence. Your web site is your flagship web presence, so make it a good one. Some attorney web sites are so horrific they chase business away. Use the firm brochure test: if you could print your web site, would it make good print material that you would be proud to put on your waiting room coffee table? Also, make sure clients can find you by promoting your web site well, particularly through search engines and online directories. See below.

You can see for yourself here.

The VERY LAST thing you want to do is to make your website look like one of those stupid firm brochures. You know the ones I’m talking about..glossy, lots of pictures….

perfect….

for the company that designed it and the printer who printed it!

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