Why Lawyers Need to Look at Other Business Owners October 18, 2009

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We begin every Great Legal Marketing conference with a look at what it is that successful entrepreneurs do in businesses outside the practice of law. We are continually asking ourselves this question: when I see something that someone else is using to build and grow a successful business, something that satisfies both the business owner’s goals and provided something of real value to customers, client or patients, how can I use that in my practice? You see, I steadfastly reject the notion that my business is different. You should too, because it is true.

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