You can’t afford a templated law firm website May 2, 2010

10 years ago, if you knew what you were doing, you could easily dominate the search engines with your law firm web. site. It didn’t even need to be that good.

Today, the competition on the Internet is enormous-with thousands of new law firm websites and blogs popping up each year. Your website has to stand out and these templated websites that some of these mega web designers are pumping out are doing your more harm than good.

Here are some of the big mistakes I see being made.

• the top third of the first page of your site is devoted to your logo (no one cares about your logo)
• there is no introduction video on your site. Your competition has video–yes, some of it is crappy, but you have to be thinking about this in 2010
• your copy is all about your. Does your website begin “Mr. Jones is a graduate of XX, he’s been practicing since XX and he really, really works hard for his clients?” That’s boring.

You really can’t afford to give up the thinking about your website to some designer who has no clue about how to really attract clients. And most have no clue.

I’ve got a series of articles about how to make your law firm website work for you over here. If your website is not producing cases, send your web designer the link.

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