Your Perfect Client is Not “Everyone” April 3, 2009
Many lawyers waste their marketing dollars by trying to be all things to all people. Forget about that!
Its way too expensive to try to be a big fish in a very big pond.
You must decide who your perfect client is (and I’m giving you permission to do that) and develop a marketing message for that client.
Dan Kennedy calls this hitting the right target. Here’s a lesson on why YOU pick who you SHOULD be representing.
